Only someone that has planned a large marketing conference can relate to this crazy blog post or anyone in the business of deadlines. There is something so crazy about the month before a conference where your entire life goes completely mental. I really can't explain it using any other word. Your trying to fit 200 hours of work into a 40 hour work week on very little or no sleep. Your emails are in the thousands and your phone doesn't stop ringing. If people can't reach you that way they go for your social media. For me it's not that I don't give each client equal and dedicated time but sometimes there is only so much time in one day to make that happen. It's like 1,000 people all at once want a piece of you and they are not stopping until they get you on the phone or you respond in an email. Your trying not to forget anything and making sure you are signing off and not slowing anyone else down on your team. You have mastered things like fake crying to get a discount for not making a price deadline. I would win an Emmy Award for that one just used that yesterday as a matter of fact.
I laugh because it's 5:30pm and I realized I didn't eat any breakfast or lunch...well if you want to call the lemon head that I found on my desk a meal! I have six different areas where I have created lists which don't include my computer notes, phone notes or monday.com so not sure which list is which. Your self care has been completely tossed out the window. Your hair needs coloring and you have the highest ponytail ever on the top of your head from not washing your hair. Your nails look like shit and you probably have put on weight because your daily exercise is suffering. You question the last time you showered or if you remembered to brush your teeth when your alarm goes off which happens to be before some people have even gone to bed. At night or on weekends when your putting extra hours in you become mean to family and friends in texts or snaps simply because your delirious or drunk, shit your probably both. Your so far behind on paying bills and doing your expense reports your trying to convince yourself the electricity won't be shut off.
My ultimate favorite is when I tell my kids there is no such thing as dinner and that we actually don't really need to eat at all. My kids call my Mom so she picks them up and feeds them a 5 course meal because lord knows they are starving children. I typically then send a nice text asking for someone to make me a plate when they come home! My dogs sit at my feet and stare at me in disgust because I haven't been walking them in the morning like normal. I talk to them as if they are clients and remind them they are lucky they know me and I remember to give them fresh water and food right now. Absolutely forget house cleaning and lawn maintenance you need to just let that shit all go! Your one life goal is to double your followers on all your social media so your able to network with great business people when you arrive to the conference and have drinks together.
What really makes you insane is that you actually love this lifestyle, you embrace the chaos and your already thinking about your next huge event.
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